Source: www.buckscountycoffee.com

By:
www.buckscountycoffee.com,
Bangalore,
December 24, 2004

Coffee has become relevant and contemporary. Coffee houses or bars have sprung up across the country, making coffee an important part of social gathering places. In many communities, coffee bars have become innovative: some provide personal computers so that customers can surf the Net, while others provide match-making services. There is a wide variety of coffee offerings, from size, flavour, preparation and toppings and plenty of gourmet and speciality shops to provide them.

Coffee in Past decades

During this time, coffee was regarded as an "old fashioned" beverage for older people, with just two flavours: regular and decaf.

Coffee Consumption Factoids

The National Coffee Association conducts an annual survey to measure trends in coffee consumption among Americans. Some 3,000 men and women were included in its 2001 National Coffee Drinking Trends survey. Among the results:

• Fifty-two percent of the adult population of the US over 18 years of age, drink coffee everyday, representing 107 million daily drinkers.
• Of these, 20 million American adults drink gourment coffee beverages everyday, whether Speciality coffee, Expresso-based beverages (latte, expresso, café mocha, cappuccino) or frozen and iced coffee beverages.
• Another 20% of the population, or 57 million adults, drink coffee occasionally.
• On a per capita basis, men drink as much coffee as women (1.7 cups per day each).
• Coffee drinkers consume on average 3.3 cups of coffee per day.
• The average coffee cup size is 9 ounces.
• Thirty-five percent of coffee drinkers drink their coffee black; while 62 per cent add a sweetener and / or creaming agent.
• Sixty-four percent of all coffee is consumed at breakfast; 28% between meals; and 8 per cent at all other meals.
• Women are more excited about coffee varieties currently available and a higher proportion of women indicated that drinking coffee is a good way to relax.
• Women are more price conscious than men.
• Men appear to more readily attest that coffee helps them "get things done."

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