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  Back Attitude towards coffee drinking - 2007
In order to understand the consumer perceptions and attitudes towards coffee and in the context of other beverages and also to understand the attitude towards coffee with respect to quality, variety, price and additives especially chicory; positive and negative associations related to consumption as well as drivers and barriers to coffee consumption etc, a consumer attitude survey was commissioned during 2006-07.
It covers the following:
  • Beverage category consumption - Spontaneously Recalled Beverages, Top of Mind Recalled Beverages
  • Consumption – frequency of consumption
  • Top beverages consumed by coffee drinkers
  • Consideration set of beverages
  • Attitudes towards beverages
  • Perceived occasions: In-home and Out-of-home
  • Beverage evaluation criteria
  • Barriers and drivers of coffee consumption
  • Place of consumption of coffee: In-home and Out-of-home
  • Usage and attitudes towards R&G (filter) and instant coffee
  • Awareness and usage of chicory
  • Coffee – additional flavors
  • Summary and way forward
For the salient findings of the study click here

Full Report is available in CD Format

Price: Rs. 500

Report is available in CD Format

Contact info:
Deputy Director Market Research
Coffee Board of India
No. 1 Ambedkar Veedhi,
Bangalore-560001
INDIA

Tel No: 91 - 80 - 22261584, 22266991 (Extn. 316)
Fax: 91 - 80 - 2255557
Email: ddmr@coffeeboard.org