Coffee Board of India - Publications

publications Coffee Consumption in India 2008
	Very little information on domestic coffee consumption is available except for proprietary information available with large players in the market. Before devising any strategy for growing domestic coffee consumption, the Coffee Board commissioned a comprehensive, nationally representative study on beverage habits, practices and attitudes. This is the fourth formal study of such magnitude conducted by the Coffee Board. The Coffee Board proposes to conduct such large-scale consumption audits at regular intervals.
The report was commissioned to understand: Habits and practices with respect to coffee consumption of urban (South & North) & rural (South) Coffee consumption by location and form Share of Coffee in the daily basket of beverages consumed Attitudes towards Coffee and drivers and barriers to Coffee Consumption Café habits It covers the All India Consumption by zones, age, gender and socio-economic classification (SEC) and attitudes to coffee and will be of immense value to Coffee producers and marketing professionals in India. The report also contains the directory of café’s, vending machines & roasting & grinding outlets in Metros. Price: Rs. 500 For Salient Findings of the study - click here Report is available in CD Format Contact info: Ag. Economist Coffee Board of India No. 1 Ambedkar Veedhi, Bangalore-560001 INDIA Tel No: 91 - 80 - 22261584, 22266991 (Extn. 207) Fax: 91 - 80 - 22255557 Email: ageconomist.cb@gmail.com content updation 23-6-2009